Product Storytelling Across Channels
Over-the-air updates are an EV’s bread and butter, and Rivian releases updates on the regular. But almost no one reads release notes.
So we shared the news where people are — in their social feeds, their inboxes,
or in full explanatory glory on the blog for those who like their morning cereal with a side of EV reading. Which, as it turns out, is also a pretty good time to remind someone why they should reserve one for themselves.