Interest rates were going down, recruitment was going up. It was a good problem to have, but Better didn't want to lose its voice and tone in the hustle.
As ACD for the Content team, I defined the voice and tone guidelines for long-form SEO articles and wrote the onboarding guide to get freelance writers up to speed fast.
So as production ramped up, new writers could hit the ground running and our brand voice stayed locked in.
