Two is Too Few
People shouldn't have to define their gender by ticking one of only two boxes.
It's not only outdated, it's wrong and hurtful.
It was the 50th anniversary of Stonewall. Gay and lesbian rights had come a long way, but trans recognition hadn't. Lyft had been in the LGBTQ+ community's corner for years, so we found a way to help trans riders and drivers.
Two is too few recognizes the beautiful and very real spectrum of LGBTQ+ humanity.
775M+ earned media impressions
323M+ engagements
99% increase in Round Up & Donate opt-ins for Human Rights Campaign
Real change takes concrete action. So Lyft added a range of optional pronouns to the app and helped drivers update their name and gender marker on their licenses.
10K+ PRONOUN UPDATES IN THE LYFT APP
60+ DRIVERS CHANGED THEIR NAME AND GENDER MARKER
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