On Earth Day 2018, Lyft went carbon-neutral. So for 2019, they needed to go one better.
Lyft had the tallest of Times Square billboards, a whole new bikeshare network, and butt-math: a person has one butt, a bike has one seat.
So on this one day, we asked people to put one butt on one seat, and roll carbon-free.
Earned media: 9 national placements, 67 regional placements.
New accounts: 15% increase over previous benchmarks.
Our social video, primed for Times Square.
Times Square Takeover
Blog Post
Were these the most fun I’ve ever had writing CTAs?
Oh yes. Yes indeed.